PANDA INTERACTIVE GROUP Design Product and Graphic Design

What is Product design and Packaging design

The design of a packaging is very important to represent your Brand and to distinguish your products from the other competitors.It’s one of your major media.

When you are on the market , in your stores you need to consider that if you have no strong differences you will be losing time and potential. The jungle of products is not to prove and your packaging is a critical media to send a message to the consumers and reflect your values.

When we study a packaging we don’t only try to distinguish you from the others but also we consider the practicability and feasibility of our proposals.

The Design product is one of the others aspects of the Packaging expertise. We have a strong knowledge of the industrial production processes and materials to warranty you a good service, feasibility and timing. The Product Design is a very consistent way to personalize a product , considering the aesthetic point of you ,originality , practicability, and the production costs.

Methodology

MARKETING & ANALYSIS:
Whether the project is on visual identity , volume development or graphic research , the first step of our work consist in the analysis of the values of the Brand , the competition environment and consumer tendencies.

The final of the analysis allow us to establish a coherent and relevant strategy according to the set problematic.

CREATION STEP:
Once the strategic directions are established the studio starts the phase of creation .By combining the artistic techniques of the drawing , the manual researches and the info graphic application the team decides on a creative platform.

REFINEMENTS:
Following the presentation to the customer and according with his comments we optimize the creative tracks that have been accepted. So it is then possible to improve the client’s expectations and clearly define the different elements of the work.

FINALIZING:
At this step the choice of the creative track is decided and we finalize the creation boards after the customer comments and eventually the RD department.
The aim of this step is to valid the project globally , and to have a plain view on it with prototypes , mock ups or pre series eventually.

PRE-PRODUCTION AND INDUSTRIAL EXPERTISE:

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